How does Guppy calculate the total payout "goal"?
The "payout goal" is the Guppy's goal for payout per user per month. This is calculated by dividing the total US digital ad market by the total US population.
The total digital ad spend in the United States is currently estimated at 211 billion.
The total adult population of the United States is currently approximately 258 million.
This means that the ad spend in the United States is currently $818.00 per person.
Guppy's current revenue share is 20%, which is subject to change.
This means that our total monthly payout goal is currently $818 x 80% / 12 = $55 per month.